Home  /  PSICOLINGÜÍSTICA  /  Vol: 30 Núm: 1 Par: 0 (2021)  /  Article
ARTICLE
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Text Health Messages in Religious Discourse: Psycholinguistic Analysis

SUMMARY

Objective. The aim of this research is psycholinguistic analysis of text health messages in religious discourse.Materials & Methods. The material for the study was public statements about the Covid-19 pandemic of the largest churches in Ukraine (Orthodox, Catholics, Protestants). In total, 8 information messages were analyzed (4 reports – the first response to the pandemic; 4 reports – official recommendations for behavior during the pandemic). We used Statistica 12 software and Linguistic Inquiry and Word Count (LIWC) to perform psycholinguistic analysis.Results. We analyzed the stylistic and content characteristics of Information messages about Covid-2019, as well as identified their emotional, cognitive and structural markers. Religious appeals have neutral emotional markers. Messages have some cognitively complex, as evidenced by both meaningful (the presence of causal links and facts) and stylistic markers (frequent use of prepositions and conjunctions). But qualitative text analysis did not reveal complex terms or constructions. Religious news is full of data on new social rules, distancing, the asymptomatic course of the disease. In general, the text is informative, contains emotionally supportive instructions and decisions, gives temporary advice on physical and spiritual life, calls for prayer and humility. There are many indefinite pronouns in the text to emphasize that the virus applies to everyone. The messages are aimed at assessing and discussing the present, without predictions for the future. A common feature of all reports is the appeal to church involvement, as well as to the authority of the government and healthcare facilities.Conclusions. Text health messages in religious discourse are characterized by neutral emotional markers and cognitive simplicity. Churches carry out informational education through mass communication, which aims to supports and disseminates the state's information position and guidelines on Covid-19. We see the prospects for further research in building a model of effective health communication.

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