SUMMARY
Abstract: The Research on the development of Mobile Apps under the name "La Bird" and its effectiveness on student bird literacy abilities has been carried out. The purpose of this study is to produce a product in the form of Mobile Apps and test the effectiveness of the literacy skills of students. The development model used is the Lee & Ow-en development model following the stages of assessment / analysis, design, develop, implement, and evaluate. The effectiveness of "La Bird" Mobile Apps is carried out with a pre-experimental research design in the form of one group pretest-post test design. The diversity of bird species that are used as content in Mobile Apps is obtained from the exploration results of the composition of bird species in 6 Water Resources of Malang Raya. The data obtained were analyzed based on the average NGain score of bird literacy. The average NGain score of bird literacy score was 0.50, which means that the level of effectiveness of using Mobile Apps on the ability of bird literacy is included in the medium category. Thus the Mobile Apps "La Bird" effectively trains the ability of bird literacy students who take the Ornithology course at the State University of Malang.Abstrak Penelitian tentang pengembangan Mobile Apps dengan nama “La Bird” dan efektivitasnya pada kemampuan literasi burung mahasiswa telah dilakukan. Tujuan penelitian ini adalah menghasilkan produk berupa Mobile Apps dan menguji keefektifan pada kemampuan literasi burung mahasiswa. Model pengembangan yang digunakan yaitu model pengembangan Lee & Owen mengikuti tahapan assessment/analysis, design, develop, implement, dan Evaluate. Efektivitas dari Mobile Apps “La Bird” dilakukan dengan desain penelitian pre-eksperimental berupa one group pretest-post test design. Keanekaragaman spesies burung yang digunakan sebagai konten di dalam Mobile Apps diperoleh dari data hasil eksplorasi komposisi spesies burung di 6 Sumber mata air Malang Raya. Data yang diperoleh dianalisis berdasarkan nilai rerata NGain score literasi burung. Hasil rerata nilai NGain score literasi burung diperoleh sebesar 0,50, artinya tingkat efektivitas penggunaan Mobile Apps terhadap kemampuan literasi burung termasuk dalam kategori sedang. Dengan demikian Mobile Apps “La Bird” efektif melatih kemampuan literasi burung mahasiswa yang menempuh mata kuliah Ornitologi Universitas Negeri Malang.