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Volume 9 Number 3 Year 2017

6 articles in this issue 

Valentina V. Tarasova,Vasily E. Tarasov

The paper proposes an approach to the description of macroeconomic phenomena, which takes into account the effects of fading memory. The standard notions of the accelerator and the multiplier are very limited, since the memory of economic agents is neglec... see more

Pags. 86 - 125  

Rose Frii-Manyi Anjoh,Adolf Ngundu Lyonga

The pursuit to control the villages of Upper Bakweri Land (UBL) by the villages of Soppo Mokongo (Great Soppo) and Gbea (Buea Town) led to a series of wars which erupted in the area between 1880 and 1939. The desire for domination resulted to the formatio... see more

Pags. 126 - 140  

Min-ju Wang,Meng-Chih Shieh,Frank Pan

Drugstore business encountered fierce competition with multiple retailers. Other than professional knowledge and legal protections, drugstores needed to win consumer’s trust by creating a favorable image. Based on the theory of planned behavior (TPB), the... see more

Pags. 141 - 147  

S. Shyam Prasad,Shampa Nandi

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies h... see more

Pags. 148 - 159  

Gautam Kumar Mandal,Gaurav Agarwal,Viswanath Pingali

The placement process for summer placements at IIM Ahmedabad renders a series of decisions to be judiciously taken by every student owing to the limited time availability and a highly competitive environment. In this paper, we have primarily analysed the ... see more

Pags. 160 - 173  

Saman Abdulqadir Hussein Dizayi

The aim of this research is to analyze the presence of the concepts of “Exile and Home” in raising the identity crisis in V. S. Naipaul’s novel The Mimic Men (1967). It examines Edward Said’s theoretic contention of exile’s influence in creating identity ... see more

Pags. 174 - 187