4 articles in this issue
Kruno Hajdek, Petra Bradic, Mile Matijevic, Martina Hajdek
The paper presents the results of the research on the manifestation of the chromatic effect crispening, where the primary stimuli are designed as squares in the blue-green color with the values of 55% RTV and 65% RTV, while the secondary stimuli are desig... see more
Silvija Gašparic, Gorana Petkovic, Suzana Pasanec Preprotic
Marketing is an inevitable part of today's modern lifestyle. The role that marketing plays is so big that it has become the most important part of business. Due to crisis that is still affecting publishers in Croatia, this paper emphasizes the power of ad... see more
Ivan Budimir, Miroslav Mikota, Josipa Fotak, Hrvoje Grujic
The primary goal of graphic design as a form of "commercial art" is to create a stronger aesthetic impression on graphic product users. In order to achieve better aesthetic quality, designers use mathematical compositional rules such as golden ratio or sy... see more
Mirela Rozic, Marina Vukoje
In this paper, photochemical stability of two thermochromic prints was investigated: vegetable oil based offset and UV curing screen printing ink. The obtained preliminary results can be used for further detailed examination of prints stability. It is wel... see more