9 articles in this issue
Jati Kasuma
A loyal customer costs less to retain than acquiring a new customer. Loyal customers stick to the same service provider for a longer time period. Thus, the ultimate aim of the management of any organisation must be to create an emotional bonding with the ... see more
Pei Fun Liem,Sautma Ronni Basana
Price to Earnings Ratio (PE Ratio) has been broadly used by analysts and investors for stock selection. Stocks with low PE ratio are perceived as having cheaper current price hence expected to generate higher return in subsequent period. This paper aims t... see more
Maria Praptiningsih
This study has three objectives. First, we investigate whether Modern Portfolio Theory can be applied on the financial decisions that made by investors or individual in order to increase their wealth through investment activities. Second, we examine the r... see more
Harapan Tarigan,Ubud Salim,Eka Afnan Troena,Margono Setiawan
Individual knowledge is capital of the foundation of each individual to be able to give the best contribution to the company. The capacity and the individual expertise can be necessarily distributed to the other individuals in the company to be able to ma... see more
Henik Prayuginingsih,Teguh Hari Santosa,Muhammad Iman
The purpose of this paper is to study the reliability of a harmonization model of industrial relations at the tobacco warehouse in KabupatenJember. By employing a scoring technique, cross-tabulation, and focus group discussion (FGD), it is found that the ... see more
Marsella Yeanette Hatane,Adinda Yosari,Felicia Christiana Hendautomo
Every company try to build the brand image of their businesses by doing a green program as one of their strategies. This research aims to see the impacts of the implementation of a green program at Surabaya Plaza Hotel, Surabaya. 230 hotel customers were ... see more
Fransisca Andreani,Tan Lucy Taniaji,Ruth Natalia Made Puspitasari
The objective of this paper is to examine the impact of McDonald’s brand image towards customer loyalty with customer satisfaction as a mediator by using descriptive and Partial Least Square (PLS) analyses. The results show that three hyphotheses are acce... see more
Muslichah Erma Widiana,Henky Supit,Sri Hartini
Online bussiness can not be seperated from Customer Relationship Management (CRM). CRM strategies that heavily rely on the use of technology enhance producers’ knowledge about their consumers. According to the acquired knowledge, producers are able to imp... see more
Sri Hartini
The objective of this paper is to study and explain the effect of innovation on product quality and business performance of small and medium enterprises in East Java. Using a proportional area random sampling and path analysis,five hypotheses were tested,... see more