5 articles in this issue
Jane Lu Hsu, Jia-Hsiang Pann
The objective of this study is to examine subsequent reaction to online advertisements in information searching prior to product purchase. Total valid samples were 283, out of 300 surveyed respondents. The mobile phone is used in this study as objects. Th... see more
Bob Barrett
Communication problems in today's business world constitute the cause for chaos, conflicts, and sometimes corruption on the behalf of employees and leaders when there is a lack in certain skills sets, ethical and logical reasoning, and overall understandi... see more
Donyaprueth Krairit
Thailand is experiencing the unforeseen growth in Internet penetration like in many developing countries. Internet users are eager to go online and try our new applications. In order to understand the whole picture of the market, it is important for one t... see more
Zhang Chi
The stock market volatility in 2015 has caused serious damage to investors and the market has also suffered severely and immensely. During the last year, large volatility and extreme events were increasingly frequent than before, which made great theoreti... see more
Chin Shih-Chiao, Chen Shui-Lien, Lin Miao-Jin
Hunger marketing is a marketing strategy where goods suppliers deliberately limit product supply to achieve excess demand. This research paper primarily investigated the varying impacts of Jordon shoes (tangible goods) and travelling to the Maldives (inta... see more