4 articles in this issue
Ferda Keskin Önen, Hasan Eken, Suleyman Kale
The precondition of the increase in the efficiency of the banks depends on their ability to compete. Through the banking sector with high competitive power, economic dynamism is promoted, and economic stability is ensured. The alteration in macroeconomic ... see more
Esin Can, Nihat Alayoglu, Elif Alayoglu
The aim of this study is to reveal causes and grounds which drive family businesses into internationalization process and divulge implemented strategies benefiting from the literature through a case study. In this context, “Saruhan Cooperation” which is a... see more
Busra Cecen Saglam, Mehmet Saglam
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of Istanbul who use mobile phones are the population of the research. Due to the fact that it is ve... see more
Duygu Sav Canseven, Nurullah Genc
Modern marketing approach depends on that firms meet the expectations of the customers and satisfy them. In this direction, in the firms customer focused strategies are determined. To meeting the expectations of the customers and providing customer satisf... see more