7 articles in this issue
SHEELA SINGH
Despite of high literacy rate, percentage of total population and growing proportion in work force of women in India, yet the investment decision doesn't lie on their hand. They are bound to follow the investment decision made by their kith and kin. In th... see more
R. K. TRIVEDI
Competence, especially human competence, is the most critical element for success in business. It is well known that worker competence and a supportive organizational structure are necessary for any business to realize its strategic goals as also to adapt... see more
FRINCE THOMAS,NARESH PATEL
The Study is designed to investigate the changing role of Marketing of (Bollywood) films and its impact on box office collection in opening weekend. This paper consists of research design as descriptive because it is structured with clearly stated hypothe... see more
JAVED ALAM SHEIKH
Almost 50 per cent of the world population is constituted by the women and they have been making substantial contribution to socio-economic development. But, unfortunately their tremendous contribution remains unrecognized and unnoticed in most of the dev... see more
SANDEEP BHATTACHARJEE
In a country like India, which has rich cultural heritage, the evolution of handicrafts industry started even before the modern industries could be born. In the discussed paper, We have tried to identify, understand and analyze the handicrafts market of R... see more
S. K. PANDEY
The purpose of the study was to conduct a thorough analysis of the consumer's behavior in the emerging field: online advertising. This research paper is analyzing different types of online advertising and how it affects consumers purchasing behavior. This... see more
Roli Pradhan
The book is a thorough examination of economics from the age of empire to the age of the IMF. Beattie's analysis dazzles with economic particulars. The book discusses Roosvelt's attempt to save capitalism from itself.