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ISSN: 1081-8510    frecuency : 4   format : Electrónica

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Volume 27 Number 3 Year 2017

6 articles in this issue 

Jay Sang Ryu, Sally Fortenberry

This research compared the shopping motivations and behaviors of young consumers toward small-town retailing based on their personal-level cultural orientation: idiocentrism (personal-level individualism) or allocentrism (personal-level collectivism). A t... see more

Pags. 1 - 8  

Greg Murphy, Neil Tocher

Diversification is a common goal for many small firms, yet research examining whether small firm ownership structure influences their use of the tactic is limited. As such, this paper provides one of the first empirical investigations of the subject by ex... see more

Pags. 25 - 38  

Saurabh Ahluwalia, Raj V. Mahto, Steven T Walsh

Small firms are the backbone of our economy. These firms need to innovate to thrive and compete. However, research on innovation in small firms, especially non-technology and less knowledge-intensive firms, is lacking. In this study, we explore antecedent... see more

Pags. 39 - 49  

Brian G. Nagy, Matthew W. Rutherford, Yann Truong, Jeffrey M. Pollack

A consensus in the literature supports the premise that legitimacy attainment facilitates favorable judgments from key stakeholders regarding the acceptability, appropriateness and worthiness of entrepreneurs and their efforts in emerging ventures. Howeve... see more

Pags. 50 - 58  

Mark Simon, John Kim

The prevalence of overconfidence when making entrepreneurial decisions has led some scholars to argue that it has positive ramifications while others to disagree. The question is: Will highly overconfident individuals who consider starting a venture be wi... see more

Pags. 9 - 24