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548.508  Articles
1 of 54.852 pages  |  10  records  |  more records»
This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage in... see more

Very rapid development in information technology, one of which lies in social networking media. The use of social media continued to increase from 2013 (42%) to 2015 (47%). The extensive use of social media causes adverse effects such as deceptive behavio... see more

In the marketing field, social media advertising has become powerful medium to market products and services. The purpose of this study is to analyze the connection that exists between user motivation and the engagement of social media advertisements. In a... see more

This paper focuses on the user perception of their experience in using the auto-translate feature on social media. A mixed method is employed in this study to gain quantitative and qualitative results and provide a more in-depth understanding of the analy... see more

This study investigates the relationship between online marketing and social media apps (Facebook, Instagram, Snapchat, and LinkedIn) or content apps (YouTube and Netflix), focusing on Albanian markets. Based on the analysis of 525 Albanian social media u... see more

This study investigates the relationship between online marketing and social media apps (Facebook, Instagram, Snapchat, and LinkedIn) or content apps (YouTube and Netflix), focusing on Albanian markets. Based on the analysis of 525 Albanian social media u... see more

This study aims to determine whether the designed model fits the empirical model and whether attitudes toward social media use, subjective norms, self-efficacy, and intentions to use social media are factors in the social media use behavior in Madrasah Ts... see more

The Corona Virus Disease 2019 (Covid-19) pandemic has forced the government to implement Large-Scale Social Restrictions (PSBB) several times. As a result of this policy, it is mandatory to implement the Working From Home (WFH) policy. The company then fa... see more

The study was carried out to investigate the influence of demographics and social media use on perceived academic stress of secondary school students in St. Thomas Aquinas College, Akure, Nigeria. This was achieved using five research questions and four n... see more

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