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104.927  Articles
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Introduction. Associative research is widely practiced in the field of sciences related to linguistics as an interdisciplinary approach to the study of the relationship of language with consciousness, psyche, and human culture; the corpus of associative d... see more

Although the relationship between materialism and consumption of well-known brands has been studied well in the literature on consumer behavior (Darian, 1998: Kamineni, 2005; Prendergast & Wong, 2003), however there are some puzzling phenomena in this fie... see more

Since there are inconsistent findings on the influence of entrepreneurial orientation on business performance, we aim to develop a conceptual model to explain how an entrepreneurial orientation has the potential to enhance business performance. We develop... see more

This paper reveals what foundations of the value paradigm of modern society are the most appropriate to contemporary cultural and historical realities on the basis of the study of interrelation between cultural phenomena and historical consciousness. The ... see more

The consumers perception towards private label is considered important and therefore, it shouldbe understood by the retailers. This is true when related to the price and quality of private labels.In addition, these factors are the main consideration when ... see more

The article analyzes the existing dynamics of religious consciousness of Ukrainian society through the prism of its main markers ­ value configurations. So, the author proves that the uniqueness of Ukrainian «revolutionary» configuration value sphere is t... see more

The article is devoted to the problem of determining the structure of the structure of value register gender consciousness and determine its functional connection with the relations of domination and subordination in gender culture. The authors concluded ... see more

For any biological trait, developing a good evolutionary explanation presents remarkable difficulties in relation to the adopted methodology, or definition of adaptation [1], and the frequent scarcity of empirical data [2; 3]. Furthermore, as far as menta... see more

This study aims to examine the effect of value consciousness and brand love which is influenced by social media marketing and brand awareness on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 254 responden... see more

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