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27.454  Articles
1 of 2.746 pages  |  10  records  |  more records»
Brands must provide valuable content that can attract attention of their audiences to generate positive results regarding their communication objectives. This becomes much more relevant in the fashion industry, where the construction of symbolic value ---... see more

Durante os 6 últimos meses foram analisadas as ações de divulgação do filme 'Faroeste Caboclo' que compõem uma estratégia diretamente articulada com as dinâmicas específicas do contexto da cultura participativa, sobretudo pela natureza transmidiática que ... see more

The Study is designed to investigate the changing role of Marketing of (Bollywood) films and its impact on box office collection in opening weekend. This paper consists of research design as descriptive because it is structured with clearly stated hypothe... see more

AbstrakFilm independent atau yang lebih akrab disebut dengan film indie secara umum adalah film yang diproduksi di luar major label atau perusahaan/production house (PH) film besar. Karena tidak dipasarkan melalui jalur distributor komersial, maka para si... see more

The case of Australia and the film «Australia» as an example of the effective using of cinema in place branding is represented. It is proved that films are strong and effective communication channels within internationals relations, which are able to have... see more

This research analyzes the 2010 film 3 Hati Dua Dunia Satu Cinta (3 Hearts Two Worlds One Love) amidst the social phenomenon indicating increased religious intolerance. Additionally, this study seeks to analyze social urban society's phenomenon and dispar... see more

En la última década, los fashion films han adquirido especial relevancia en la industria de la moda como un contenido estratégico de este sector; por lo que es preciso ahondar en su riqueza narrativa para comprender la naturaleza de este contenido. La fin... see more

En la última década, los fashion films han adquirido especial relevancia en la industria de la moda como un contenido estratégico de este sector; por lo que es preciso ahondar en su riqueza narrativa para comprender la naturaleza de este contenido. La fin... see more

RESUMOO turismo induzido por filmes trata do modo como produções audiovisuais influenciam o imaginário social, a ponto de motivar o espectador a visitar os locais retratados na tela. O tema é estudado desde a década de 1990 em países como Espanha, Estados... see more

1 of 2.746 pages  |  10  records  |  more records»