SUMMARY
The purpose of this study is to prove and analyze the effect of inflation, return on assets (ROA), Debt to Equity Ratio (DER) on stock returns in the consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the 2015-2019 period. The population in this study amounted to 52 companies. The research sample was 115 research samples. The research approach used is quantitative research. This research is cause and effect or causality. In this study, the data analysis technique used multiple linear analysis techniques. Based on the results of this study, inflation partially has a negative and significant effect on Stock Returns, Return on Assets (ROA) has a positive and significant effect on Stock Returns, Debt to Equity Ratio (DER) has a positive and significant effect on stock returns. Simultaneously, Inflation, Return On Assets (ROA), Debt to Equity Ratio (DER) have a positive and significant effect with the adjusted R square (R2) value of the coefficient of determination of 0,175 or equal to 17, 5% .