SUMMARY
Cross-cultural and within-culture variation in conceptual metaphors is a much-debated subject in Cognitive Linguistics research. The theory points out that such variation occurs on a series of dimensions, like social, ethnic, regional, stylistic and subcultural dimensions. The social dimensions consist of the separation of society into people, youthful and old, and working class and average workers. The purpose of this study was to undertake a deeper look at the distinctions caused in metaphorical conceptualization due to the attitude each individual or group of individuals possesses, especially with regard to the economic status of each group. To this end, twenty individuals were selected, with the only variable existing amongst them being their financial status. Each person was asked to write three paragraphs on three separate topics, adding up to sixty paragraphs, in an attempt to try and determine differences in metaphorical conceptualization. The results reveal interesting insights largely supporting the thinking in the theory on individual and cross-cultural variation in Conceptual Metaphors rooted in social agents’ financial statuses. Other research like the current one would contribute to our Cognitive Linguistics understanding of the social dimensions of Conceptual Metaphor variation and universality.