SUMMARY
Providing the development of modern society, great attention is paid to the implementation of rhetorical strategies in almost all public spheres. The aim of the article is to consider the specifics of rhetorical-strategic functioning of English euphemisms and dysphemisms as the linguistic means in political media discourse. The multidimensional nature of euphemisms and dysphemisms and their dynamism is the reason for the wide variety of their lexical and grammatical forms, emotional and stylistic coloring. High variability of euphemisms and dysphemisms also leads to a lot of research on this topic, which again proves the theoretical and practical significance of these phenomena. Here, euphemisms and dysphemisms are examined as the linguistic embodiment of strategies of veiling and discrediting in newspaper texts which deal with political issues.