Journal title
Iqtishadia

   
Home  /  Iqtishadia  /  Vol: 13 Núm: 1 Par: 0 (2020)  /  Article
ARTICLE
TITLE

Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank  DOI : 10.21043/iqtishadia.v13i1.6489

SUMMARY

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.

PAGES
pp. 95 - 106
COLLECTIONS
Economy
Religion

 Articles related

Aprillia Dwi Fatma    

This research was conducted to determine the ratio analysis of financial statements at PT Bank BRI Syariah Tbk, namely through profitability ratios. This research uses ratio analysis methodology, which is to analyze using comparisons of quantitative data... see more


Azizah Maulina Erzad,Afrizal Maulana Erzad    

This research aimed to analyze the significance effect of financial ratios toward sharia stock return on companies listed in Jakarta Islamic Index (JII) either simultaneously or partially. Sample in this study is 12 (twelve) companies listed in Jakarta I... see more


N. Nadhirin,H. Husnurrosyidah    

This research aims to (1) reveal the fraud practices and the factors that caused it, (2) understand and analyze the practices of fraud in the perspective of the theory of triangle of fraud and fraud in the Islamic perspective (3) find the pattern prevent... see more

Revista: Iqtishadia

Arif Hoetoro    

There are some obstacles faced by Islamic microfinance institutions in performing Islamic financial contracts as purely demanded by Islamic law. In case of Bayt al-Maal wa al-Tamweel (BMT), the application of Islamic financial contracts needs a special a... see more

Revista: Iqtishadia

Muniaty Aisyah,U. Umiyati    

The Islamic Financial Service Cooperative or Baitul Maal wa Tamwil (BMT) is potential to become an effective economic driving forcefor micro and small businesses in Indonesia due to its ability to raise public funds. Nevertheless, BMT experiences ma... see more

Revista: Iqtishadia