SUMMARY
Child parenting is very vital, a key aspect regardless of prospect circumstances. Every child has rights to live in decent environment and be educated. In developing countries, child labor use has increasingly widespread over the years. Generally was characterized by low wages and long hours of work under dangerous, hazardous, unhealthy and unhygienic conditions, which could lead to poor physical and mental development. This study identifies issues in Port Moresby concerning the practice of parenting mistreatment towards children that deprives rights and future development. Frequently, the issues are quite usual and culturally practiced in PNG society. The purpose was conducted to document significant role of PNG government providing general Media Awareness Campaign to show respective individuals the significance of child’s future development. The findings are expected to contribute awareness and alertness throughout media outlets towards the wider community for preparedness that child’s natural development is important. This qualitative research design, analyzed the steps taken by PNG government to document distribution through awareness campaign in most effective strategic message of consideration “lessons to be learned” if you will, of how important parental input embedded. Ultimately those practices and behaviors of parental overriding child’s rights are disbanded. The study revealed that overall attempts of awareness by Department of Labor and Industrial Relation of PNG in collaboration with International Labor Organization, through ILO International Program on the Elimination of Child Labor hazards. The government considerably obliged to clarifies importance of parenting and consequences of child labor phenomenon on Media Awareness Campaign.