ARTICLE
TITLE

ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL

SUMMARY

With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally. The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit.In order to do so, we will construct a marketing plan for Utero, based on a thorough analysis of the company’s background, its vision, mission and organizational structure. Also, we are going to assess the readiness of the company to do international marketing. Finally, we are going to give advice on how to successfully develop and implement international marketing, to enter markets all over the world.We found, that Utero should implement different marketing strategies, such as publishing a video of the firm online to increase brand awareness and spread it on social media networks such as Facebook. Other possible ideas would be to create a company-based Facebook page or create advertisement that will be displayed on YouTube. In general, our report aims at leading the company Utero on a successful path for further development and we believe that our proposed marketing plan will enable the company to significantly expand their business.

 Articles related

Bianca Fernandes Silva,Amparito del Rocio,Satielle Da Silva Esteves,Simone Aparecida de Lima Pavani    

Introdução: o enfermeiro é capacitado para desenvolver competências e habilidades nas áreas de assistência, gerência educação e de pesquisa. A gestão foca a assistência ao paciente, os recursos humanos, materiais, equipamentos e estrutura física, a infor... see more


Margarita Araya Jofré    

This study consists in an explanatory model of the entrepreneur intention (EI) of a group of women participating in the Learning to Undertake Project (LTU) financed by PRODEMU (Women’s Promotion and Development Fund) in 2014. The Theory of Planned Behavi... see more

Revista: RAN

Showimy Aldossari,Umi Asma Mokhtar    

Objective of the study: This paper touched upon the major issues that are related to intention towards the use of ERPBI in the Saudi private sector – Saudi Arabia is an example of a developing countryMethodology / approach:  This paper used a qualit... see more


Payam Saadat    

Appreciate Inquiry (AI) is utilized to facilitate organizational change by encouraging stakeholders to explore positives and generative capacities within their organization. In the literature, analysis of the effectiveness of AI is confined to psychologi... see more


Sabbor Hussain,John Francis Diaz    

The study identified factors affecting employee job satisfaction in the University of Karachi. The research collected data using survey questionnaire consisting of twenty-nine questions. The study found that a generous rewards and compensation packages l... see more