SUMMARY
The media is one of the most important institutions in society. It is a reality that media play very substantial role in the production and social distribution of knowledge. In addition to that, mass media provides the greatest communication opportunities to the people. Also, contemporary media provides very distinctive weapons to obtain power, wealth and prestige in the society. If media owners and elites are so powerful, the identification of media elites is of great importance. Hence, this study aims to analyse contemporary Turkish media: A full picture of Turkish media elites in terms of important social, political and demographic indicators will be given in this paper. The managers, editors, influential columnists and reporters of major Turkish media elites are defined as Turkish media elites. Firstly, the paper will focuse on the demographic peculiarities of Turkish media elites. Secondly, the educational background and family structure of Turkish media elites will be examined. Then, social origins and other social characteristics of Contemporary Turkish media elites will be investigated.