SUMMARY
Bullwhip effect is a threat observed in multi-echelon supply chains, which is one of the prominent indicators of inefficiencies in a supply chain. Primarily, bullwhip effect occurs as a result of disruptions in information and materials flow, lead-time delays, lack of coordination, and panic stocking amidst visibility into local risk factors. When bullwhip effect occurs, the demand variations entering the supply chain from the customer end amplifies gradually as it flows upstream towards the supplier ends. This may cause unused inventory and may later lead to wastage and obsolescence. Bullwhip effect can be curbed through many approaches. This study has focused on control theory approach that promotes small-scale control behaviors throughout the supply chain to dampen the bullwhip tidal waves. The approach investigated in this research is a combination of control system modeling and systems dynamics modeling, which is not researched adequately by bullwhip academics. Based on the investigations, a six-step approach for reducing Bullwhip effect is proposed in this research and illustrated with examples. The six-step approach comprises of first-level multi-echelon survey to derive the initial system dynamics model, second-level survey to collect primary data for all the variables and relationships formed, principal component analysis and Cronbach Alpha / split-half testing for reliability, verification, and validity testing and exploring the best optimal construct using structural equation modeling, and finally, applying controllers to the optimal systems dynamics model through interpretive analysis of the model.