SUMMARY
The purpose of this study was to determine the factors that motivate and challenge people when starting up their own small business. This paper includes the challenges that entrepreneurs encounter, advantages and disadvantages of owning ones own business, as well as highlighting the factors that are important to succeed in owning ones own business. The study was quantitative in nature and made use of an online survey questionnaire to collect data from entrepreneurs and potential entrepreneurs in KwaZulu Natal, South Africa. The results indicated that the most motivational factors include the desire to pursue a business idea and that they want to be their own boss. The results further highlighted that the main challenges for small business owners are financial in nature as well as support from the government.