SUMMARY
This study seeks to explore with keen understanding of personal hurdles as revealed by owner-managers from two rural settings of the Northern Cape Province (NCP). The study focuses on personal hurdles that according to literature contributes to the growing failure of entrepreneurial activities. Personal hurdles were assessed using “Statistical Package for the Social Science” (SPSS). A survey method is utilized in gathering primary dataset, descriptive analysis and frequency tables were used to assess all the basic variables including the personal hurdles of owner-managers. Factor analysis was utilized as a determinant of personal hurdles. Formulated hypotheses for the study were tested by the inferential statistic of Analysis of Variance (ANOVA). Relationships between dependent (rural entrepreneurial failures) and independent variables (resources, information and infrastructure gaps) were ascertained through the Pearson Correlation techniques. The study revealed that the resource gaps affect rural entrepreneurial failure (REF)On the other hand, information and infrastructure do not have significant effect on REF.A moderate positive linear correlation between resource gap and REF was detected. Furthermore, there is a low positive linear correlation between REF and the two independent variables (information and infrastructure gaps) were detected.