ARTICLE
TITLE

What About the Losers in the Race to the Top? An Essay Review of Marketing Schools, Marketing Cities. Vol 16 No. 9

 Articles related

Nia Purwanti, Bambang Irawan, Sriono S    

This study aims to explore online marketing factors that influence purchase decisions and analysis of what factors mostdominant influence. This study uses a quantitative approach. The study population is consumers shop Naufal Bag Collectionever shopped o... see more


Ayu Febriyanti Puspitasari,Rizka Miladiah Ervianty,Phima Ruthia Dwikesumasari,Ida Setya Dwijayanti    

Background: Industrial centers (UKM) in Malang are scattered throughout the city. According to data from the Malang Cooperative and UMKM Office, only 30% have gone online from the 70,000 UMKM currently available. This is an opportunity for young people t... see more


Ivan L. Filby    

This paper explains how to reinforce the teaching of basic marketing concepts through a simple group experiential exercise. After dividing the class into small groups, the exercise involves spraying perfume on students’ wrists and instructing each group ... see more


Nanik Julianti Puji Kartika, Nur Cahyadi | Pages 185 – 192    

To increase the number of patient visits, of course a clinic or health service agency will design a strategy to increase the number of patient visits. The KMU Madura Eye Clinic has seen an increase in the number of patient visits in recent years. This re... see more



During the pandemic, to reduce the number of Covid-19 spreads,  the government imposed social distancing and work from home (WFH) to reduce community activities outside the home. This caused people to have irregular patterns or lifestyles which less... see more