Journal title
ELOPE

   
Home  /  ELOPE  /  Vol: 15 Núm: 2 Par: 0 (2018)  /  Article
ARTICLE
TITLE

How to P(l)ay with Words? The Use of Puns in Online Bank Advertisements in English and Serbian in Light of Relevance Theory

SUMMARY

Based on a corpus comprising online bank advertisements shown in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson’s relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning.

PAGES
pp. 25 - 44
COLLECTIONS
Languages
Literature

 Articles related

K. Nirmala,Dr. T. Vasanthakumari    

Consciousness is a sense or feeling of being aware. The human consciousness is afflicted with ambiguity and suspicions; with reasonable attempts, one can resolve such clashes. The deliberate struggle of human consciousness in various circumstances brings... see more


Mohammad S. Alanazi    

Although Arabizi (i.e. a writing code that uses Roman or Latin alphabets to express Arabic texts) has received a considerable volume of research in the past decades (e.g.  Assalman and Haraq, 2014; Romaih, 2014; Alghamdi, 2018), all the previous wor... see more


Norasyikin Osman,Siti Salwa Mohd Noor,Nurazan Mohmad Rouyan,Norhayati Che Hat    

Microsoft PowerPoint was one of the Microsoft Office applications developed by Microsoft since 1990 and has been used widely for disseminating information and presenting reports. PowerPoints are normally produced in slides to be projected on the screen o... see more


Enni Erawati Suragih,Nur’aini Putri Tabrani,Nur Muthmainnah    

In learning English, students must be equipped with knowledge of good and correct pronunciation so that they can be a support for students in English pronunciation. One application that can be used to practice pronunciation by Artificial Intelligence is ... see more


Hanna Theresia Rehulina Sembiring, Caroline Victorine Katemba    

This research aims to find out how students can use YouTube's educational English videos to enhance their listening skills. A Google Form online survey was used as the survey methodology for this quantitative research. The target population for this rese... see more