SUMMARY
Article opens a three-part cycle of researches of paradigmatic of objectification of the art text in culture. The architectonics of the most representative genres of historical dramatic art is investigated. Mechanisms and ways of a sense birth and a finding of sense of the art text in sociocultural spaces of age of Enlightenment are shown. The key concept «gifting gesture» correlates with the structure of the art text which is turning out mobile in cultural dynamics.