SUMMARY
The latest Italian seismic events have highlighted a high discrepancy between the potential destructiveness of an earthquake and the consequent economic losses due to damage to buildings. The main reason for this mismatch is the high number of vulnerable residential buildings or the low-to-medium vulnerability of buildings that are reaching the ends of their service lives. Awareness of the economic impact of seismic vulnerability should be a matter of primary interest for public administrations, private and insurance companies, banks, owners, and professionals, despite operating at different territorial levels and with different objectives. Quantification of the expected monetary consequence of seismic vulnerability, in terms of the probable cost of repairing earthquake damage, plays a key role in defining new and more effective seismic risk mitigation strategies. Retrofitting strategies based on intervention priority defined only according to the structural seismic risk level of buildings are incorrect. These strategies neglect several important issues, such as the financial losses caused by building damage. A new procedure for estimating the expected seismic direct economic losses resulting from building damage (repair/replacement measures) is proposed and applied. The fundamental roles of analytical fragility curves and cost ratio functions in the new procedure are highlighted.