SUMMARY
Measuring sustainable innovativeness of farms is a major challenge for both practitioners and academics. This article looks into the need for sustainable innovativeness assessment in agricultural business. To the best of our knowledge, farm sustainable innovativeness measurement has not been investigated in detail and no objective methodology for innovativeness assessment has yet been proposed. The objective of this article is to look into the possibility of using some methodology for measuring farm sustainable innovativeness and thus ranking farms based on this criterion. The article demonstrates the need for a multi-criteria method of innovativeness measurement and substantiates the complex proportional assessment method (COPRAS) as the most appropriate choice for addressing this challenge. The article presents the model of use of the proposed method and describes its practical application. The final result refutes the opinion that farm innovation depends only on possibilities of investing in a certain area. Indeed, staff creativity and the position of the management regarding certain areas of business make an essential contribution to the sustainable innovativeness level in the agricultural organisations.