SUMMARY
The scientific article deals with both integral vision of the contemporary informative risks in the globalized world and their classification. The essence of the informative security is exposed, which is one of main factors of steady development of the modern informative society. In consideration of the foreign practice, the experience of Ukraine is also analyzed in counteraction to the contemporary informative threats. The effective policy of safety and counteraction to the informative threats is one of the basic constituents of the state national safety system and at the same time testifies to the correct character of connections between the public organs and the society. Under the conditions of unrestrained progress of information technologies and general informatization in all sectors of people’s life (politics, economy, defense, energy etc.), providing of control and defense of informative space of the country becomes much more difficult task. Modern Ukrainian realities certify convincingly, that Ukraine is in an extremely difficult political situation that influences all spheres of Ukrainians’ life. The key reason of such situation is a military-informative aggression against Ukraine from Russia, which is the fact of waging a «hybrid war». As it is known, this type of war combines the application of both classic soldiery instruments (military technique, firearms, regular troops) and methods of informative influence (cyber-attack, informative diversions, aggressive propaganda, impact on public opinion). This factor encourages such research. The object of the study is the phenomenon of information risks in the modern world. Subject of research – is the impact of modern information threats to the state and society, namely the economic, political and social spheres. For a holistic analysis of the subject of research was used appropriate methodology – systematic approach, method of comparative analysis, general scientific methods (analysis, synthesis, generalization, induction, deduction etc.). The article is aimed to illuminate the essence and the basic types of informative threats. The result was formulated comprehensive conclusions: First, explained the importance of understanding of informative threats, and presents their essence and classification. In addition, explained that while researching this question it is important to analyze the whole category of informative security, which is a component of the state national security. The experience of Ukraine that got into the conditions of external military-informative aggression can be an example in this context. In the study of Ukrainian realities, it is determined that modern information challenges affecting important areas of social reality.