SUMMARY
The aim of this study was to investigate the factors affecting the students' lack of interest in “vocational and technical” and “work and knowledge” fields in the city of Natanz. Regarding purpose, this study is applied and in terms of methodology, it is a descriptive survey. The target population included 500 male and female high school students of grade one and second grade students whose majors were humanities, natural sciences, mathematics and physics in the city of Natanz in 2015 and by using Cochran formula, the sample size was Estimated 217. Data collection was done through a self-made questionnaire with 30 questions and simple random sampling method was used to collect data relating to the questions. Validity of the questionnaire was achieved by the supervisors, specialists and experts in management and exploratory factor analysis test. Reliability was obtained by Cronbach's alpha index of 91%. In this study, the students’ opinions were obtained, first, based on the theoretical and experimental records relating to influential factors in lack of interest in “vocational and technical” and “work and knowledge” fields and then by a 5-point questionnaire based on Likert scale. Then, by using single-sample T-test and SPSS software, the influential factors in the students’ reluctance toward “vocational and technical” and “work and knowledge” fields were studied. With respect to fact that for all factors, t was more than assumed mean (3) and two-sided significance level was less than 5% (0/05> p), it was shown that all factors (including social, economic, familial, educational and personal) were higher than the average for the reluctance of the students in “vocational and technical” and “work and knowledge” in the city of Natanz. Then, by using the Friedman test, the questions of each factor were prioritized based on their importance and their role.