SUMMARY
This study examines collegiate student-athletes’ privacy management strategies and the impact on their Twitter usage behaviors from Communication Privacy Management Theory (CPM). A questionnaire was used to recruit student-athletes from a national sample of NCAA Division 1 universities in the United States. Three hierarchical regression analyses conclude that collegiate student-athletes’ privacy management strategies would affect their Twitter usage behaviors, such as frequency of checking Twitter, minutes spent on the platform and tweet content . This research extends CPM to the collegiate sports context. Implications are discussed.