SUMMARY
Capacity expansion generally requires large capital expenditure on illiquid assets. Therefore, decisions to enlarge capacity must support the organisation’s strategic objectives and provide valuable input for the budgeting process. This paper applies an expanded form of Real Options Analysis (ROA) to generate and evaluate capacity expansion strategies under uncertainty in the construction material industry. ROA is applied to different expansion strategies associated with different demand scenarios. Evaluating a wider variety of strategies can reduce risk and sponsor decisions that maximise the firm’s value. The case study shows that the execution of a lead expansion strategy with 10-year intervals under a 50 per cent demand satisfaction scenario produces superior results.