SUMMARY
This article aims to identify motivational factors in possible volunteers who are involved in sporting events here in Brazil. The empirical data was collected based on the theoretical model of Bang and Chelladurai (2009) that began the development of the theoretical basis in the Olympic Games of Athens 2004. One quantitative research method was used by applying 167 question forms filled out by volunteers involved in the Youth Games. The research showed that the main motivational factors for sports in Paraíba are related to the following variables, in this order: expression of values, love of sports and interpersonal contacts. It was observed that the motivational, extrinsic variable was less relevant for the volunteers.