SUMMARY
Proper care that is adequate to the condition of the newborn’s skin and hair is the necessary condition for maintaining health, preventing possible allergic manifestations and various diseases. The main components of a daily skin care are bathing, face, eyes, nose and ears care, etc. At the same time, parents often independently choose, dose and use cosmetic and hygienic, therapeutic and prophylactic products of cleansing action, fully relying on promotional offers, recommendations of their acquaintances. In addition, most often the choice of drugs is influenced by the personal preferences or parents’ tastes, financial ability and general culture. Therefore, the composition of cosmetic preparations for the baby skin and hair should be particularly safe and balanced.Conclusions. The data obtained indicate that it is important to search for new and promising substances in order to create safe, hypoallergenic foaming bases for baby cosmetics. There is a need for research to determine the conditions for the introduction of the priority primary and secondary surfactants.