SUMMARY
Museums are increasingly more connected to the concerns of the present-day society. In order to be actively involved in the development of the society and well-being of their communities, museums are more connected than ever, are active partners for their stakeholders. Having this new framework in mind, the present paper investigates the complex relationships between stakeholders and museums, as well as the role stakeholders could have to achieve the museum’s sustainable development. The present paper investigates how Romanian museums are using the stakeholder management approach to ensure their sustainable development. The interviews reveal why the funding bodies are considered by far the most important stakeholders. Other museums are generally ranked among the most important partners, along with local cultural organizations and educational ones. Sustainable development and increased impact on the museum’s community are constant concerns, but the main stakeholders and partners are rather narrowly considered.