ARTICLE
TITLE

The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia

 Articles related

Agus Afandi    

Antonio Gramsci’s idea of organic intellectuals that dedicate their life to improve social life has been actually inherited within Indonesian Muslim intellectuals. The main characteristic of them is not conceptualizing and publishing their own interest i... see more


Rulli Nasrullah    

Muslim Fashion has transformed to be cultural industry profitable financially. The flourish of Muslimfashion producers certainly needs business strategy to promote the products. Advertisement becomesone of promotional tools that can communicate product e... see more

Revista: Jurnal Kawistara

Ayu Ningsetya Mardika Riskhi,Jono M Munandar,Mukhamad Najib    

Endorser credibility is one of factors which influence muslim fashion development. In the other hand, it is the challenge for Indonesia is to be a centre of muslim fashion in the world. The purpose of this study was to analyze the effect of endorser cred... see more


Imas Soemaryani,Hilmiana Hilmiana,Sipa Paujiah    

The manufacturing sector in the city of Bandung contributes approximately 25.45% in 2013 but the contribution decreases by 24.29% in 2014 and 2015. This is caused by the decrease in employee performance of SMEs in this sector as a result of the low perso... see more


Nurul Wahyuni,Ana Yohana,Rikzy Muslim Hidayat    

This research was conducted using a descriptive study approach. This descriptive qualitative research aims to conduct an in-depth exploration of the role of social media (Instagram) and its implications for lifestyle in the city of Banjarmasin for FISIP ... see more