SUMMARY
The results of the studies highlights the fact that lack of information is one of the variables which have a great and important impact over the promotion and development of the organic product market and the utternace of the consumer’s options. In the promotion of organic products, an important role have the public institutions responsable which are in significant corelation with the development of this market sector, how it resutls from the determination of the Pearson coefficient. Over the study it is observed a growing tendency of the consumers to buy organic products from the existing agroalimentary markets and supermarkets.