ARTICLE
TITLE

Studying the role of corporate social responsibility in corporate performance with emphasis on mediator variables of competitive advantage, corporate reputation and customer satisfaction (case study: food industry of Amol Township)

SUMMARY

The purpose of this research is to study the relation between corporate social responsibility and corporate performance with regard to the role of mediator variables of competitive advantage, corporate reputation and customer satisfaction in food industry of Amol Township in 2015. This research is accounted a descriptive-survey kind. In this regard, the food industry companies of Amol Township were selected as the studied population and this research was done with participation of 196 persons of senior managers in the frame of statistical sample and questionnaire was used for data collection. Data processing is accomplished by utilizing of Lisrel software for identification and analysis of structural specifications. The research findings indicate that the competitive advantage structure in comparison with the structures of customer satisfaction and corporate reputation has had the most severity of relation with corporate performance. Also reputation, esteem and competitive advantage have effective role in indirect promotion of firm performance and consequently improvement of the customer satisfaction level that can present good insights to the managers for management of underlying factors of corporate performance.

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