SUMMARY
This study is intended to further investigate this issue and gain a better understanding of how the Internet, especially social media, can really affect ecosystems and operations of start-up companies. A quantitative research using surveys has been applied and questionnaire data were collected from 104 start-up companies. The result of analysis shows that start-up companies have started using the Internet and social media as an integral part of their business ecosystem to increase sales where Fashion and Food & Beverage (F&B) are the types of businesses that gain most benefits.