SUMMARY
In this article a short historical sketch of the visualisation of music is offered, which led in the 1980ies to the establishing of the video clip as an independent aesthetic form and the music television (MTV) as a specialized medium for this musical genre. The development mentioned is discussed in a complex relationship between theoretical prepositions, aesthetic conventions and technological and distributional possibilities. Currently, especially in popular music video clip still represents an important form of musical expression and marketing strategies, though with the digital technology and the internet new forms of musical communication and audio-visual creativity are coming up.