ARTICLE
TITLE

Effect of Risks Perceived on Trust and Decisions of Investment and Financing

SUMMARY

Objective: Given the role of trust and risks perceived by the financial manager in his relationship with the financial institution, this study seeks to verify the moderating role of perceived risks in the relationship between trust and investment decisions and organizational financing.Method: The study was carried out through a survey of 232 financial managers.Originality: This study shows how the characteristics of the relationship between the financial manager and the financial institution influence the decision-making processes of investment and financing.Results: The results show that trust displays a positive linear effect on the investment decision, but it does not present a linear relationship with the financing decision. Higher levels of risk perception increase the effect of trust in the investment decision, while under conditions of low risk perception, trust influences the financing decision.Theoretical contributions: In theoretical terms, these results contribute to fill a gap in the search for the effects of manager's trust in the financial institution. Specifically, this study elucidated that trust displays a different effect on investment and financing decisions.Managerial contributions: Financial institutions may, concerning management, assess under which conditions establishing trust relationships are most important in determining investment or financing decisions by the financial manager. 

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