Journal title
RAUSP MANAGEMENT JOURNAL

   

 Articles related

Jaiane Aparecida Pereira,Fabiane Cortez Verdu    

The aim of the present work is to understand how the resources and capabilities combined with social networks have made the company Oníria’s innovation and internationalization possible. The small technology-based firm was a pioneer in the export of soft... see more

Revista: REBRAE

Victor Silva Corrêa, Gláucia Maria Vasconcellos Vale    

This article focuses on the trajectory of entrepreneurs who rose from lower-income backgrounds and managed to make their mark in the business world. Its theoretical basis stems from literature on social networks and on embeddedness, associated with the l... see more


Debora Bobsin, Norberto Hoppen    

The use of virtual social networks results in changes in the interactions and in the communication process among individuals and groups. However, the way in which such networks have been adopted and are used by organizations has been studied in a lesser ... see more


Kim Martin, Anabel Quan-Haase    

This article explores adoption rates of the Ebook amongst Historians at the University of Western Ontario. Employing the first stage of Rogers’ Innovation-Decision Process, the researchers examine the role that social networks play in this process and wh... see more


Sherry Robinson, Hans Anton Stubberud    

Social networks are important to new entrepreneurs and small business owners because the ability to access information, advice, and necessary resources is vital to the success of new firms. This study examines the social networks of European business own... see more