SUMMARY
Aim. The goal is to form a generalized associative ethnic portrait of the consciousness of modern Ukrainians by studying the deep laws of sensory correlations of the space of human consciousness in general and linguistic consciousness in particular, presenting the ethnolinguistic and cultural community, as well as the system of its linguistic perceptual stereotypes.Methods. The main tools chosen are the methods of semantic-differential scales, the psycholinguistic method of directed associative experiment, the contextual method, the methods of observation, analysis, systematization, generalization and the method of quantitative calculations. A comprehensive methodology based on the consolidation of search, experimental, analytical, evaluation and generalizing approaches was applied.Results. The associative series of stimulus words are modeled which determine the standards of verbalizers of sensory perception. The directions are clarified in which the formation of perceptual standards takes place. The factors of inconsistencies of reactions to the stimulus in the western and eastern regions respondents are outlined. The linguistic stereotypes of the sensory level are distinquished which exist in the linguistic consciousness of modern UkrainiansConclusions. The results of the directed associative experiment matched expectations: the respondents actualized the main verbalizers of perceptual modes with those provided by the language objectification system which are nominal entities that define vision standards, representing the most relevant characteristics for respondents, determine the standards of visual perception and represent a generalized associative ethnic portrait of the linguistic consciousness of 21st century Ukrainians, as well the system of his cultural perceptual stereotypes. The results obtained are the basis for a deeper understanding of the patterns and trends in the development of the Ukrainian language in the projection on human consciousness, it also will help organize the results of internal reflective experience, and description of Ukrainian linguistic culture will be possible as well.