SUMMARY
This research aims to analyze the academic production on the themes of innovative university and university extension, in the institutional repository of UFSC. It is a qualitative study, with a bibliographic approach, using the Systematic Search Flow (SSF) method. As a result, university management is crucial for extension projects in promoting results for society; it was found that the term entrepreneurial university is more used than innovative university, meaningacting in teaching-research-extension, which is understood as innovation and entrepreneurship, with the transfer of knowledge to the market, using mechanisms of protection, becoming an intangible asset. The emergence of the innovative/entrepreneurial university is evident in the innovation ecosystem, considering the university-industry-government cooperation since the teaching-research-extension triad represent the pillars for the scope of the university’s actions in society.