ARTICLE
TITLE

IS/IT Strategic Planning Using Ward and Peppard Methodology (Case Study : Gallery Group)

SUMMARY

Gallery Group is a company that has several branch stores that sell various types of cellphones and accessories. The operational activities of this store already use IS/IT, but in use it is still not optimal because many business processes in this company have not implemented the use of IS/IT. Because of this, in the end there are many errors caused by human factors in every existing business process. Therefore, it takes the right IS/IT strategic planning for the company. This study uses the Ward and Peppard methodolgy which consists of several analyzes, namely SWOT, Porter's Five Forces, and McFarlan Strategic Grid. This research will produce outputs, namely recommendations that are useful for the company from the results of the analysis of the internal and external environment of IS/IT in the company. The IS/IT proposal will be mapped using McFarlan Strategic Grid analysis and can be implemented within the next two years.

PAGES
pp. 735 - 744
COLLECTIONS
Computing
Computing

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