ARTICLE
TITLE

The Impact of Brand Social Values and Brand Cognitive Values to Brand Recommended Intention with Brand Characteristric as Mediating Variable

SUMMARY

No disponible

PAGES
pp. 128 - 139
COLLECTIONS

 Articles related

Steven M. Burgess,Roger D. Blackwell    

AbstractPersonal values have become an important concept in consumer research. The authors test the value importance-brand preference link, compare brand preference value correlates with the universal content and structure recently proposed by Schwartz, ... see more


Halim Rizal Edy,Adiwijaya K.,Fauzan R.    

This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used... see more


Marcio Lopes Pimenta,Marcos Hideyuki Yokoyama,Luiz Henrique de Barros Vilas Boas,Stella Naomi Moriguchi,Juliana Flávia Palazzo da Costa Macedo    

Regional food brands generate competitive differential because consumer links some desired attributes with a positive image of product's geographical origin. Such image influences the buying decision process, facing their perceptions about brand attribut... see more


Nanda Risna Sekarsari    

Penelitian ini bertujuan untuk menguji dan menganalisis analisis digital marketing, brand awareness, trust, dan keputusan pembelian pada pengguna layanan Natasha Skin Care di Daerah Istimewa Yogyakarta. Yang menjadi pokok permasalahan adalah keputusan pe... see more


Noor Khalida Magfirah,Muhaimin Muhaimin    

Orang Kayo Hitam is a Malay King of Jambi with historical relics located in Simpang Village, Berbak District, East Tanjung Jabung Regency, Jambi. His name is well known in Jambi, but his legacy is not yet known by the wider population. The local governme... see more