SUMMARY
The article identifies the significant impact of global issues on the transformation of the system of values and describes the features of social being in the conditions of the modern crisis. The problem of destroying the value system as an obstacle to achieving personal interests in conditions of hard survival during a crisis has been studied. The social risks of transforming the value system in crisis conditions are indicated. This article also analyzes the reasons for the lack of constructive proposals for finding a better way out of the global crisis. Attention is focused on the low level of thinking of modern man. This is the reason that modern people can not understand complex modern problems and successfully solve them. Anxiety about this was expressed by the entire world community at «The World Conference on Sustainable Development» (Rio de Janeiro, 1992, 2017 and 2012.), where it was said about the need to introduce a new paradigm of thinking. The task was solved by our compatriot – academician, professor, systemologist Malyuta Alexander Nikolaevich. To successfully solve any problems of any nature and complexity, the scientist offers a new modern technology – the fundamental system methodology «Invariant modeling», based on the theory of hyper complex dynamic systems (HDS).The concept of third-generation system methods asserts that there are only three possible solutions in the crisis development zone. And only one of these options provides a harmonious way out of the global crisis.This article examines global problems that, in the current crisis, must be addressed first. We did not succeed in finding research that describes the system of values as a technology to activity. Therefore, in spite of the huge number of works on value issues, the lack of constructive proposals and effective ways to address the consequences of the transformation of the value system in a globalizing environment require further study and new developments. The article suggests an optimal way out of the crisis zone and further steps to develop a harmonious life-supporting society to revive the systems of moral norms and values that will contribute to constructive, purposeful and effective human activity.