SUMMARY
The article is devoted to the life-style designing practices of modern man. Contrary to conventional, traditional, background practices, the practice of living constructions is constructive, transformative practices. They are conditioned by more individual contexts than cultural ones. However, these practices as well as religious practices tend to transcendental, sacred meaning, and therefore often subjective due to the fact that by building a strategy of his life one way or another, the person thus also responds to existential, semiotic issues. Globalization has brought in their adjustments by changing the general vector of these practices, influenced by its main trends – individualization, virtualization, mobility and universalization of culture. And here it is worth mentioning Enghelhard postmaterialization with its emphasis on the quality of life, the protection of the rights and freedoms of the individual, tolerance, the orientation of the modern man to self-development, self-realization, life for life, life for themselves, ecologism, etc. Due to the influence of global trends, modifications of practices, variations of life styles, heterogeneity of culturals capitals of actors are increasing. Globalization and processes associated with it endow sociality with new qualities, new vectors. And this has different consequences. For us, the first changes the practice of life design by expanding the spectrum of choice of activities forms, life styles, life strategies, as well as their intensification and deprivation of social filters in the form of gender, age, social status. Due to the fact that the practices of life-building are becoming more individualistic, subjective, creative, poly-stylistic, often separated from social-traditional life styles, socially necessary scenarios, which, on the one hand, creates a problem and causes social tension, with the second - hides the powerful potential for further transformation of the social system. That is why modern life-building practices are mostly focused on self-employment, not in the context of professional self-realization, in order to generate income, but in the sense of taking on a variety of interesting activities, such as master classes, trainings, trips, clubs of interests, but more so has a leisure and developing character than applied or self-improving. The spread of downshifting practices, the reduction of vertical mobility, the so-called «slow life» and the popularization of practices of «awareness» is due not only to the antithesis of redundancy of alternatives to choice, but also to other factors, in particular the deepening of existential issues for both modern humans and for humanitarian thinking in general, that seems to already have a protective trend – the antithesis to technologization of science and relevant methodologies.