SUMMARY
Pengembangan kopi (Coffea sp.) di Indonesia sebagian besar merupakan perkebunan rakyat. Produktivitasnya masih rendah karena umumnya tidak menggunakan benih unggul, sedangkan benih unggul memiliki peranan penting dalam mencapai keberhasilan usahatani kopi. Penelitian bertujuan mengetahui faktor-faktor yang mempengaruhi pertimbangan petani dalam mengadopsi benih unggul kopi. Penelitian dilakukan secara survey di Provinsi Lampung pada bulan September-Oktober 2012. Analisis data dilakukan secara deskriptif serta menggunakan Structural Equation Model (SEM). Hasil analisis menunjukkan bahwa adopsi benih unggul kopi oleh petani dipengaruhi secara langsung oleh persepsi petani terhadap benih dan ketersediaan benih unggul. Kedua variabel ini memberikan pengaruh yang positif terhadap adopsi benih unggul kopi. Beberapa indikator yang merefleksikan persepsi petani terhadap benih unggul kopi, yaitu produktivitas, ketahanan terhadap hama dan penyakit, umur panen, umur produktif, efisiensi penggunaan pupuk, kemudahan dalam pemeliharaan, dan kualitas benih. Sedangkan faktor eksternal dan karakteristik petani memberikan pengaruh tidak langsung terhadap adopsi teknologi melalui persepsi terhadap benih dan ketersediaan benih.Kata Kunci: Coffea sp., adopsi, benih unggul, persepsiCoffee (Coffea sp.) development in Indonesia are mostly in smallholders plantation. Their productivity are still low due to generally not using the superior seeds, while superior seeds have an important role in achieving the success of coffee farming. The objective of this research was to determine the factors that affected farmers to adopt coffee superior seeds. This research was conducted in survey methods in Lampung Province from September to October 2012. Data were analyzed using descriptive and Structural Equation Model (SEM). Results showed that the adoption of superior seeds by farmers were affected directly by perception on seeds and availability of superior seeds. Both of these variables have a positive effect to increase adoption. Several indicators that reflect the farmers percepetion on coffee superior seeds were productivity, resistance to pests and diseases, harvesting age, productive age, fertilizer use efficiency, ease of cultivation, and seeds quality. The external factor and farmer characteristics are affect indirectly on adoption through perception and availability of seeds.