ARTICLE
TITLE

Pengaruh Citra Bank dan Promosi Undian Ghendis Manis Terhadap Keputusan Petani Tebu Menabung di BankStudi Kasus Bank Rakyat Indonesia Kantor Cabang Lumajang

SUMMARY

The study aims to knowed influence of bank image and promotion on gamling gendis manis to farming dicision to saving in Lumajang Branch office of BRI. Either partially of simultaneously. This research is quantitative research to find the associative relationship that are causal or the research to ask the question the relations between two or more variable and cause effect relation. The study aims to find evidence of the influence of bank image and promotion on saving decisions of Lumajang Barnch Office of Bank Rakyat Indonesia either partially or simultaneously. This study tested the hypothesis that there is a bank image effect on the saving decisions, there is promotion on saing decisions, and there is the influence of bank image and promotion to work simultaneously on the performance of employees at the National Narcotics Agency office Lumajang. The study, of 45 respondents using multiple linear regression analysis is the bank image there is an influence on saving decisions, there is work promotion on saving decisions, and there is the influence of bank image and promotion to work simultaneously on the decisions of saving at the Lumajang Barnch Office of Bank Rakyat Indonesia. Simple linear regression function generated is Y= 4,096 + 0,345X1 + 0,183X2. The coefficient of determination showed that 53,5 of saving decisions can be explained by the bank image and promotion t, while the remaining 46,5% of saving decisions is influenced by other variables not examined in this study.

 Articles related

Suri Deviana    

Setiap perusahaan memiliki Program Kesehatan dan Keselamatan Kerja (K3), namun tidak semua berdampak positif atau berpengaruh bagi karyawannya. Penelitian ini bertujuan untukmengetahuipengaruh program Kesehatan dan Keselamatan Kerja (K3) terhadap peningk... see more


Panca Lestari Rahmawati    

Penelitian ini bertujuan untuk menganalisis pengaruh Dana Pihak Ketiga dan Capital Adequacy Ratio terhadap Pembiayaan Mudharabah pada Bank Umum Syariah di Indonesia (periode 2015-2021). Sampel diperoleh dengan menggunakan metode purposive sampling dan be... see more


Laila Nur Sabila    

Penelitian ini menganalisa pengaruh Dana Pihak Ketiga (DPK) dan Pembiayaan terhadap Market Share (MS) melalui Aset sebagai variabel intervening di Perbankan Syariah Indonesia tahun 2017-2021. Penelitian ini mempunyai tujuan untuk menganalisis pengaruh as... see more


Angela Angela, Johny Budiman    

Penelitian ini bertujuan untuk menganalisi pengaruh return on investment, current ratio, debt to equity ratio, earning per share, dan firm size terhadap dividend payout ratio pada  bank asing yang terdaftar di Bursa efek Indonesi... see more


Juju Zuhriatusobah, Syitsie Rachman Nisa    

Penelitian ini dilakukan pada Bank. Y divisi marketing, tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kompetensi, komitmen organisasi, karakteristik individu terhadap kinerja karyawan Bank. Y pada divisi marketing. Penelitian ini menggunakan... see more