SUMMARY
The article has been dedicated to investigating the processes and mechanisms of multiplication of person identities and personalities of an author, a narrator and a literary character on the basis of the work of a modern French writer Emmanuel Carrère “Limonov”. The article investigates the problem of dialectical transformations which the author of fiction uses through the creation of a literary character on the basis of a famous personality; and the issue of demythologization of a character created by the media and the character itself. The attention is paid to the intersection and inversion of identities of an author, a narrator and a protagonist resulting in the creation of new identities. The issue of how these newly created identities reflect certain social and cultural phenomena has been clarified.